Traffic and popularity
How much of the web's attention the domain gets.
Traffic is what any advertising, subscription or affiliate revenue is built on, so it sets the ceiling on everything else.
A website is worth what its traffic can earn, multiplied by how durable that traffic looks. We measure the same things Google has told site owners to care about, read them live for the domain you asked about, and say plainly which ones we could not read.
We read up to 7 factors for every domain and tell you how many of them we actually got.
Each one is something Google has publicly told site owners matters, or something any buyer would check before paying for a site.
How much of the web's attention the domain gets.
Traffic is what any advertising, subscription or affiliate revenue is built on, so it sets the ceiling on everything else.
Core Web Vitals - loading, interaction and visual stability, as experienced by real visitors.
Google has published these as page-experience signals since 2021. A site that fails them is harder to keep ranked, which makes its traffic less durable.
When the domain was registered and how long it is paid up for.
An established domain that keeps getting renewed is a safer asset than one registered last month.
How many independent sites reference this one, and how strong they are.
Links remain one of Google's confirmed ranking signals. They are also the hardest thing for a buyer to rebuild, so they carry real value.
Whether Google Safe Browsing currently flags the domain for malware or social engineering.
A flagged domain loses its traffic almost immediately and is very hard to sell.
Whether HTTPS is enforced, where the site is served from and how fast it answers.
HTTPS has been a lightweight ranking signal since 2014, and the serving region changes what the audience is worth to advertisers.
Whether the page returns real content with a title and description.
A parked or empty page has no audience to value, however good the domain name looks.
Most valuation tools still quote numbers from services that were switched off years ago. A tool wired to a dead feed returns almost the same figure for every site, because almost every input is now zero.
Every report says how many of the factors we actually read. If a source was unreachable we show that rather than quietly substituting a guess.
We publish a range as well as a single figure, because a valuation is an estimate and a single number pretends otherwise.
These are automated estimates for comparison and research. They are not a formal appraisal and they do not account for revenue, costs, contracts or brand.
Questions about a specific valuation? Ask us.
TrySitePrice engine 2.0.0